Artificial intelligence began as a science fiction fantasy but has quickly become within reach. While the A.I. depicted in movies and books is still many years away, there have been many applications of artificial intelligence already today. Many of them could benefit your small business right now.
Understanding Artificial Intelligence
and Its Importance
If you were to compare the artificial intelligence we have today to what we have seen on the big screen, it might not appear to be too impressive. The primary application of AI is as a supplement for the technology we currently use. It makes the human user more efficient at handling routine tasks.
It’s hard to see what all the fuss is about. However, this can all change in an instant. There is a plethora of data and information in the world to advance artificial intelligence to the point where it replaces the human workforce.
Those who have been developing the technology, and those who will benefit from it, praise how artificial intelligence can help humanity. There are also those who aren’t as thrilled about the possibilities of AI; the workforce it will replace. It’s an understatement to assume AI might cause some problems.
Like all issues, there are two sides to the artificial intelligence debate. How you feel about the technology depends on what side of the debate you’re on.
As a business owner, it would make sense to implement an automated machine to replace a human worker.
AI doesn’t need time off, benefits, or a paycheck. A machine can work around the clock and produce more than a human worker in a shorter period. With these factors, there aren’t many downsides to head toward artificial intelligence in their operations.
On the other side, there are the displaced workers.
There is no way around it; artificial intelligence will put people out of work.
So with more work becoming automated, the competition for the remaining human-based jobs will be fierce. It’s estimated that around 47% of jobs could be foreseeably automated by the year 2033. To this effect, it’s hard to see an upside to AI.
One thing is for sure; it’s going to get rough before it gets better.
AI Isn’t All Doom and Gloom
We’ll admit, it got pretty dark there for a minute. We won’t even begin with the apocalyptic talk people have with AI. On a positive note, we have all started to experience the benefits of artificial intelligence, even if we don’t know it.
Ever heard of a little company by the name of Google? Of course, you have. When you submit a search query, you’re getting results from a complex algorithm run by AI.
What would take a human an unbelievable amount of time is now performed in seconds thanks to automation.
You don’t need to be one of the largest companies in the world to implement artificial intelligence into your business. Small businesses have already begun leveraging AI to improve business functions.
Here are a few examples:
- Customer Service – Customer service is no easy job, which is why it is so easy for an employee with these kinds of responsibilities to burn out and leave you in a worse place with your customers. By relieving an employee of many of the rote tasks that customer service requires, A.I. and automation can improve customer experience and retention.
- Marketing – A small business needs its marketing to be cost-efficient and highly targeted in order to be successful. A marketing platform that leverages A.I. can provide the insights to optimize the business’ marketing strategy.
- Operations – Automation can also cut down on redundancies, and by integrating it with an enterprise resource planning or customer relationship management platform, your business can become even more efficient.
What have you done to adopt A.I. into your business?
How do you see yourself leveraging it in the future?