Digital technology is hot. Start-ups are flourishing, the data scientist has been declared as “the coolest job of the 21st century,” and coding has established street credibility (even a common requisite across departments outside of IT or web development). Consumers are enjoying a multitude of connected devices and applications, enabling them to become more astute, social, and empowered. Businesses are leveraging technologies such as CRM platforms, project management tools, and collaborative communication applications improve customer engagement, innovation, operation processes, and decision-making. As a result, technology platforms and capabilities to support digital transformation are continuously evolving.
In this age of fast digital transformation, brand-new innovations have opened new possibilities and created difficulties, essentially transforming customer experiences, operating models and our work. So it’s no surprise that organizations of all sizes, especially small and medium-sized companies, are turning to technology to fuel growth and remain competitive.